Writing a winning blog post can be overwhelming, especially if you are writing for the first time.
But your first time does not need to be a total mess.
Not when you are armed with the steps I will be showing you briefly.
You may have devoured a lot of materials on the benefits of having your own blog – from sharing your life stories to even making money.
So you probably know how to set up your own blog – the fun part.
After you’ve set up your blog, you face a glaring need. The need to write your first blog post and subsequent ones. So you’re left wondering how to write a good blog post that will appeal to your readers.
You may already know the topic you want to write about but how do you structure and present it to your readers?
Relax. I am about to guide you through the process.
I will share with you how to cut through the frenzy and turn out a read-worthy post.
Step #1 – BELIEF
No one is ready for a thing until he believes he can acquire it –Napoleon Hill
As simple as this might sound, it is the foundation upon which you can become either a great writer or a failed one.
You need to believe in yourself and what you have to offer as this will invariably impact in your writing. If you don’t, your readers will know and it won’t be good.
Step #2 – CHOOSE A TOPIC
Be careful here. Don’t just pick a topic that you fancy.
Pick one that will interest your target audience. Something that they will be curious to know. Something that can help them solve their problems.
You may have heard all about keyword research and its importance to a blog post. Use it mainly to find out if people are interested in that topic.
A keyword with less than 100 searches a month is not worth your time. You don’t really want to write on a topic that few or no one ever care about. Especially if you hope to make money with your blog.
Step #3 – RESEARCH
When you have a topic, get more knowledge on the topic through research. Hopefully, the topic you choose will be one you have basic knowledge of.
But basic knowledge is not enough if you want to be seen as an authority in that topic.
That’s why you need to research.
Research to know what your competitors has already written on that subject and find out how you can serve your audience better than your competitors.
Always pay particular attention to what your readers will want to know and learn how to give it to them. If your audience like visual presentations, you may want to prepare a good infographic. If they love stories, present your topic with a few good stories.
Bottom line is – know what your audience is interested in and research to give it to them how they will want it.
Step #4 – A CLICK-WORTHY HEADLINE
Your headline is the first part of your blog your readers will focus on to decide if they want to read on or not.
So always take particular care to write your headline. Make sure the message in the headline is clear to your readers on what your blog post is all about.
A good headline should be able to express its message with clarity and an element of curiosity.
Make sure you have a headline that makes your readers want to read on.
Step #5 – WRITE YOUR FIRST DRAFT
So now you – have your topic, you’ve researched and possibly have your headline.
It’s time to write your first draft.
The purpose of first drafts is to get your points down.
Don’t bother about wrong spellings, wrong grammar and the structure of your blog post yet. Just focus on getting your points down.
When I started writing, I wanted every line to be perfect even in my first draft. I wasted a lot of time and it interrupted my flow. I later learnt from other great writers that the basic idea of ‘first drafts’ is to write down your points as it flows to you not minding the spelling and grammar.
Step #6 – SCANABILITY
Writing a blog post means you are writing for the web.
That takes a different format than writing an article for a newspaper.
It has been proved that online visitors to a blog have to decide in less than 15 seconds whether they want to stick to your blog or not. Crazyegg calls it – The 15 Second Rule.
Since we know that your blog visitors have the tendency to leave if given the slightest chance, do the following to make them more comfortable with your blog post.
- Don’t scare them away with chunky paragraphs. Break up your paragraphs into easy to read lines.
- Make sure your images are of good quality and sets them in the mood to read on.
- Make sure you the colors you use rhyme well together.
- Use grease-slide phrases to keep your readers glued to your post
The goal here is to make your blog post scanable. This means that someone who is in a hurry can easily scan through your post and still be able to pick the points.
Step #7 – EDITING
Remember when we said that in writing your first draft, you should not focus on the structure or spelling or grammar, but only in writing down your points?
Well, it’s because we will take care of all those in different stages.
The editing process is the stage where we start to pay attention to the overall structure of our blog post.
When writing your article, you may rush through it to get your ideas and points down. However, you need to revisit your draft afterwards to make sure your ideas flow in a logical way. I have written an extensive article on how to create irresistible blog post.
In editing, you might need to cut out some sentences entirely, add new sentences or re-arrange existing ones.
The goal here is to make sure your post passes its message with clarity and in the right structure, with little or no fluff.
Step #8 – PROOFREAD
This is the last stage of the editing process.
This is the stage that takes care of the spelling and grammar check.
A great blog post should not be full of spelling errors. Use Grammarly to take care of your spellings. But also take time to read through your blog post. You may be able to pick out some errors that an AI grammar app won’t be able to correct e.g words spelled correctly but used in the wrong context.
It’s tempting to hurry over this stage but don’t.
Your visitors will never appreciate a post with misspelt words and bad grammar.
So if possible, have someone else to help you proofread it or you proofread it yourself at least 3 times, word for word.
Step #9 – LAUNCH
Launching your post means to make it go live.
After you have done all that I have shared in the previous steps, then you are ready to launch.
Post on your blog and publish if you want to go live immediately or schedule to a particular day or time.
Step #10 – SPREAD THE WORD
This is your first post and you have put in a lot of work into making it a worthy one. Be proud to share it with your friends on social media.
Some of you maybe concerned on a visitor seeing only one blog post on your blog. It doesnt matter as long as you deliver great content.
But if it bothers you so much, then use the same care to write your next blog posts. You can write as many posts as you are comfortable with before spreading the word.
I have shown you the 10 steps you need to come up with a good blog post post even if you are writing it for the first time.
- Step #1 – Belive in yourself
- Step #2 – Choose a topic
- Step #3 – Research
- Step #4 – Write a click worthy headline
- Step #5 – Write your first draft
- Step #6 – Scanability
- Step #7 – Edit
- Step #8 – Proofread
- Step #9 – Launch
- Step #10 – Spread the word
By following all the steps given, you will definitely come up with a great post. One that will appeal to your readers and give you off as an authority.
Share this knowledge to help your friends who also might want a guide on how to write their first blog post.